OK the title sounds at the least repetitious and maybe even silly,but I have been thinking a lot lately about value. Gitomer and all my other guru's talk a lot about "building value for the customer". What is
valuable to your customer?
In my world, I build value on three levels. One with the knowledge and expertise that they gain access to by doing business with me and my company. This knowledge base is not just what's in my head but the cumulative knowledge and experience of all the people th...
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